Pacific Cycle Provides Instant Customer Service to Online Consumers through Welcome

Conversations with Schwinn agent on retail website to provide detailed product expertise

Conversations with Schwinn agent on retail website to provide detailed product expertise


Pacific Cycle, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A) today announced a partnership with Welcome to provide consumers the ability to instantly chat with a customer service representative while shopping online for bikes and accessories, as well as battery-powered ride-on toys. Pacific Cycle is the first mass-market bicycle and battery-powered ride-on toy supplier to partner with Welcome. The Pacific Cycle customer service team is able to easily and quickly provide answers to consumers’ questions in real time as they shop for brands including Schwinn, Mongoose, Kid Trax, and Roadmaster.

Shopping online for a bike can sometimes be frustrating with many questions coming to mind such as size, color, features. Through Welcome, our customer service team can instantly provide answers to our consumers’ questions. We want to ensure each customer is confident they made the right decision whether it is a bike, a ride-on toy, or an accessory
— Milissa Rick, Senior Director of Marketing, Pacific Cycle.

When purchasing a Schwinn, Mongoose, Kid Trax, or Roadmaster product online, consumers will have access to Pacific Cycle customer service representatives via Welcome at

Pacific Cycle is providing much needed product expertise to the consumer, wherever they are, by joining our growing network of brands and retailers. Consumers can now get answers to their detailed product questions from the most qualified experts, dramatically improving the buying experience.
— Dan Herman, co-founder and CEO, Welcome

More About Dorel Sports

Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide.

About Welcome

Welcome™, is the first platform to connect consumers with brand and retail experts in a single continuous conversation independent of any chat protocol. With its Conversation Platform, network of expert resources and intelligence gathered from consumer behavior and actual conversations, brands and retailers gain a massive competitive advantage by driving customer acquisition, engagement and increased loyalty . Some of the largest and most popular retailers and brands in the world including Dyson, LG, HP, and Samsung power their continuous buying experiences with Welcome.


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