We are Welcome

Welcome's blog covers the latest commerce growth tips, shopper insights, and strategies for improving customer experience.

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Welcome to the future of shopping

Welcome to the future of shopping

If you think of Google as organizing the world's information, think of Welcome™ as organizing the world's expertise -- and enabling retailers and brands to make it accessible to consumers anywhere.

information: noun. 1. facts provided or learned about something or someone.
expertise: noun. 1. expert skill or knowledge in a particular field.

Consumers are on information overload. Every two days now we create as much information as we did from the dawn of civilization up until 2003. There are more choices than ever. The proverbial 10 links on a search results page leads to 100 tabs. We're bombarded with thousands of marketing messages per day. It's chaos out there. Yes, we need to personalize. Yes, we need to curate. But that starts with truly understanding each customer and their intent. And there's no better signal of intent than a customer *telling you* what they want -- what they are trying to solve -- in a real conversation. And there's no better way to build trust and loyalty than to be there.

That conversation could be in a chat, which is where we started. Our deep engineering and product roots originate from our co-founders serving in a leadership role building the real-time communications standard that has powered the largest chat and messaging services in the world -- for over 1 billion people. In 2014, we brought to market the first and only way for retailers to enable consumers to chat with brand product experts on the retailer's website. In 2015, we brought to market the first and only way for brand experts and retailer experts to chat with consumers in the same conversation. These innovations have led to unprecedented growth over the past 18 months. The world’s largest and most iconic retailers and brands have standardized on Welcome™ – including four of the U.S. Fortune 50, seven of the Global Fortune 500 and two of the five largest U.S. retailers.

We are now Welcome™ to reflect how we have evolved into a platform -- enabling retailers and brands to provide expertise, wherever it is, to consumers, wherever they are.

We are living in a knowledge economy where value is increasingly defined by what you know and your adaptability, not necessarily what you can physically do. We couldn't be more excited to unveil a series of new products and services in the coming months and years -- creating economic opportunity while helping our retailer and brand partners to succeed.

Welcome to the journey ahead!

 
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