There are always opportunities to buy, and every purchase journey is unique, which is why today's brands need to engage at every step. During this short video, marketing expert Selina Wragg talks us through how shoppers exhibit different motivations and engagement with channels, devices, and touchpoints.
The Welcome team gathered in Austin to brainstorm and create innovative products at our Hack to Engage Hackathon. For one week, seventeen members from four departments worked to get their ideas off the ground.
Chatbar has been re-architected from its previous iteration; consumers will see faster load times and snappier performance.
No one likes waiting. Whether it’s for deli meat, the daily commute or a dentist appointment, the queue has a cost.
Online chat usage has risen in the past three years — from 38% in 2009 to 43% in 2012 to 58% in 2014. Not only can brands connect with consumers in real-time, they can discover unique insights about buying behavior to more accurately and effectively assist.
Mobile has changed the way consumers shop. In the US alone, 75% of consumers use a smartphone and this is increasing by 20% year-on-year. Mobile commerce is growing at twice the rate of desktop commerce sites; in 2014 U.S. retail digital commerce grew by 14% to $268.5 billion.